Since the early 80’s, shoppers have often seen ‘double’ at the fixture: similar product, similar packaging, and good quality but at a notably lesser price, often 20-30% less – So began the first era of own label copycat brands.
E-commerce specialists say that the shift away from a one-day Black Friday blitz has created a sort of “golden quarter” for retailers. By spreading out Black Friday over time, retailers are creating more opportunities to keep shoppers interested even after the sales are over.
Having met with all the top grocers over the last few months, it is clear that competition is rife, differentiation is key, and the pressure is on. So as we head into trade engagement discussions over the coming weeks, it is vital to address the following salient questions…
As a start-up, setting out your stall and breaking new ground brings with it a certain entrepreneurial rush. This weekend, I had the opportunity to experience it live with Alex Minzey co-founder of Annie with Alexat a Christmas fair.
Open your wallet today, and you will find it stuffed with loyalty cards that weigh most of us down. From the morning coffee, to groceries, restaurants, department stores, airlines & hotels, we all carry a significant amount of plastic in the hopes of converting spend into well-earned customer rewards.
Communicating values is a necessary part of bringing brand personality to life. Audiences appreciate having a dialogue, transparency of beliefs and provenance that bring people together. The story needs to be authentic, engaging and timely to win over hearts and minds.
What do customers want? How do we find out? As an insight advocate, some of the answers can be found in data and research, but those only tell half the story as snapshots in time. Connecting the insight to the ever-changing, multi-touchpoint, Omni-channel, 24/7 external customer landscape is where the real magic happens.