3 Ways to Safeguard Your Brand from Copycat Branding

3 Ways to Safeguard Your Brand from Copycat Branding

Since the early 80’s, shoppers have often seen ‘double’ at the fixture: similar product, similar packaging, and good quality but at a notably lesser price, often 20-30% less – So began the first era of own label copycat brands.

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Bin the Loyalty Cards & Sign-me Up for a Subscription

Open your wallet today, and you will find it stuffed with loyalty cards that weigh most of us down. From the morning coffee, to groceries, restaurants, department stores, airlines & hotels, we all carry a significant amount of plastic in the hopes of converting spend into well-earned customer rewards.  

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