Courting the High Street Shopper... In Heels

Despite having a royal fanbase, LK Bennett is on the brink of collapse.  Another high street casualty is following in the footsteps of HMV, Toys R Us, Patisserie Valerie, Monsoon and so many others.  

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'Tis the Season to Bring Brands to Life

‘Make a customer, not a sale’ with a week to go until the big day and brands spending around £6.4bn on Christmas campaigns, have any of them really influenced your purchasing behaviour?

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6 Valuable Lessons from Old School Selling to Instagramming

As a start-up, setting out your stall and breaking new ground brings with it a certain entrepreneurial rush.  This weekend, I had the opportunity to experience it live with Alex Minzey co-founder of Annie with Alex at a Christmas fair. 

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Bin the Loyalty Cards & Sign-me Up for a Subscription

Open your wallet today, and you will find it stuffed with loyalty cards that weigh most of us down. From the morning coffee, to groceries, restaurants, department stores, airlines & hotels, we all carry a significant amount of plastic in the hopes of converting spend into well-earned customer rewards.  

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From Red Carpets to Red Envelopes

Lessons from an Epic Customer Journey ...

Communicating values is a necessary part of bringing brand personality to life.  Audiences appreciate having a dialogue, transparency of beliefs and provenance that bring people together.  The story needs to be authentic, engaging and timely to win over hearts and minds.

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