Despite having a royal fanbase, LK Bennett is on the brink of collapse. Another high street casualty is following in the footsteps of HMV, Toys R Us, Patisserie Valerie, Monsoon and so many others.Read More
Open your wallet today, and you will find it stuffed with loyalty cards that weigh most of us down. From the morning coffee, to groceries, restaurants, department stores, airlines & hotels, we all carry a significant amount of plastic in the hopes of converting spend into well-earned customer rewards.Read More
Lessons from an Epic Customer Journey ...
Communicating values is a necessary part of bringing brand personality to life. Audiences appreciate having a dialogue, transparency of beliefs and provenance that bring people together. The story needs to be authentic, engaging and timely to win over hearts and minds.Read More