Courting the High Street Shopper... In Heels

Despite having a royal fanbase, LK Bennett is on the brink of collapse.  Another high street casualty is following in the footsteps of HMV, Toys R Us, Patisserie Valerie, Monsoon and so many others.  

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3 Ways to Safeguard Your Brand from Copycat Branding

3 Ways to Safeguard Your Brand from Copycat Branding

Since the early 80’s, shoppers have often seen ‘double’ at the fixture: similar product, similar packaging, and good quality but at a notably lesser price, often 20-30% less – So began the first era of own label copycat brands.

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6 Valuable Lessons from Old School Selling to Instagramming

As a start-up, setting out your stall and breaking new ground brings with it a certain entrepreneurial rush.  This weekend, I had the opportunity to experience it live with Alex Minzey co-founder of Annie with Alex at a Christmas fair. 

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