Courting the High Street Shopper... In Heels

Despite having a royal fanbase, LK Bennett is on the brink of collapse.  Another high street casualty is following in the footsteps of HMV, Toys R Us, Patisserie Valerie, Monsoon and so many others.  

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'Tis the Season to Bring Brands to Life

‘Make a customer, not a sale’ with a week to go until the big day and brands spending around £6.4bn on Christmas campaigns, have any of them really influenced your purchasing behaviour?

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3 Ways to Safeguard Your Brand from Copycat Branding

3 Ways to Safeguard Your Brand from Copycat Branding

Since the early 80’s, shoppers have often seen ‘double’ at the fixture: similar product, similar packaging, and good quality but at a notably lesser price, often 20-30% less – So began the first era of own label copycat brands.

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The Big Retail Pitch: How to Get Your Brand Listed

The Big Retail Pitch: How to Get Your Brand Listed

Having met with all the top grocers over the last few months, it is clear that competition is rife, differentiation is key, and the pressure is on. So as we head into trade engagement discussions over the coming weeks, it is vital to address the following salient questions…

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6 Valuable Lessons from Old School Selling to Instagramming

As a start-up, setting out your stall and breaking new ground brings with it a certain entrepreneurial rush.  This weekend, I had the opportunity to experience it live with Alex Minzey co-founder of Annie with Alex at a Christmas fair. 

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Bin the Loyalty Cards & Sign-me Up for a Subscription

Open your wallet today, and you will find it stuffed with loyalty cards that weigh most of us down. From the morning coffee, to groceries, restaurants, department stores, airlines & hotels, we all carry a significant amount of plastic in the hopes of converting spend into well-earned customer rewards.  

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