Courting the High Street Shopper... In Heels

Despite having a royal fanbase, LK Bennett is on the brink of collapse.  Another high street casualty is following in the footsteps of HMV, Toys R Us, Patisserie Valerie, Monsoon and so many others.  

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'Tis the Season to Bring Brands to Life

‘Make a customer, not a sale’ with a week to go until the big day and brands spending around £6.4bn on Christmas campaigns, have any of them really influenced your purchasing behaviour?

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3 Ways to Safeguard Your Brand from Copycat Branding

3 Ways to Safeguard Your Brand from Copycat Branding

Since the early 80’s, shoppers have often seen ‘double’ at the fixture: similar product, similar packaging, and good quality but at a notably lesser price, often 20-30% less – So began the first era of own label copycat brands.

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