Impulse & Gifting Drives +38% Growth in Travel Retail

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CHALLENGE: 

A global luxury brand sought to drive sales in airports duty free shops and other specialty outlets across Europe. No clear strategy in place, but main tactic was to launch a broad range of premium gift packs. 

DELIVERY: 

After we identified new revenue streams by occasion and day parts, we re-designed the execution plan across all retail touch points by tapping into the customer insight that would drive purchase.

IMPACT: 

Impulse purchase grew by +23% in 4 months, and pre-order online sales grew by 38% in a year.