A global luxury brand sought to drive sales in airports duty free shops and other specialty outlets across Europe. No clear strategy in place, but main tactic was to launch a broad range of premium gift packs.
After we identified new revenue streams by occasion and day parts, we re-designed the execution plan across all retail touch points by tapping into the customer insight that would drive purchase.
Impulse purchase grew by +23% in 4 months, and pre-order online sales grew by 38% in a year.
If you would like to Get Your Brands Listed, Convert Browsers into Buyers and Unlock Commercial Growth …