Customer Experience Raises the Bar in Hospitality = £1.25m Sales

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CHALLENGE:

A FTSE250 £2.1 Billion pub & brewer with over 500 outlets nationwide was struggling to deliver a return with its highest margin category.

DELIVERY:

Developed and implemented an outlet execution strategy by brand fascia with clear alignment to customer profiles, category needs and customer experience.

IMPACT:

Customer loyalty and greater dwell time in outlet, alignment to retail strategy, right range by outlet = £1.25million of incremental GP.