Joint Business Planning with £32.7 Billion Retail Partner



£2 Billion client had strategic relationship with the UK’s no. 1 giant retailer valued at £32.7 Billion who had lost part of their customer base to new key competitors.


By using the power of customer insight, we delivered a customer-centric plan that delivered a Joint Business Plan between the retailer and client. The strategy was executed across entire retail estate valued at over £600m.


The plan contributed to +10.6% like for like sales growth. First ever JBP workshop with 25 of the retailer’s commercial and client team:

‘We have never taken this many people off their day jobs to spend the day with a supplier. We are truly committed to this process to ensure we both grow our businesses .’ Retail Commercial Director