+27% Online Sales via Customer Targeting

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CHALLENGE:

£5.3 Billion online retailer on the FTSE 100 sought to drive sales in 3 of its key categories. After activating various tactics such as e-vouchers and promotions – they lost share to their key competitors. How do you get into shopper’s baskets if they don’t visit different pages and restricted to their ‘favourites’ list’.

DELIVERY:

A customer strategy that targeted their customers based on insight and triggers to purchase that disrupted their ‘favourites list’.

IMPACT:

New range was added that targeted at adults and children. Incremental sales growth +27%.