£5.3 Billion online retailer on the FTSE 100 sought to drive sales in 3 of its key categories. After activating various tactics such as e-vouchers and promotions – they lost share to their key competitors. How do you get into shopper’s baskets if they don’t visit different pages and restricted to their ‘favourites’ list’.
A customer strategy that targeted their customers based on insight and triggers to purchase that disrupted their ‘favourites list’.
New range was added that targeted at adults and children. Incremental sales growth +27%.
If you would like to Get Your Brands Listed, Convert Browsers into Buyers and Unlock Commercial Growth …