Global Hotel Group opens Doors to New Customers & Occasions = +35% Sales

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CHALLENGE: 

Global hotel chain had to create differentiation for its expanding brand portfolio ranging from budget to premium offer.

DELIVERY: 

Tailored plan based on their individual brand value, client base, and unique features.

IMPACT: 

The commercial plan attracted new client base, different demographics, opened new day part opportunities that grew sales by + 35% based on shopper missions and profiling by brand.