New Range drives Availability by 22% & Brings in Customers

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CHALLENGE:

Restaurant chain serving millions of meals were losing diners to grocery and fast-casual channels due to price, convenience and range.

DELIVERY:

Strategy to bring footfall back into the outlets, generate profit and drive supply chain efficiency.

IMPACT:

Plan was rolled out across 720 outlets for greater supply chain efficiency, range, and merchandising which improved menus and availability nationwide by 22% and brought new customer groups in.