'Home to High Street' Engagement = 35% Media Cost Savings

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CHALLENGE: 

One of UK’s leading bakery chains’ target was to drive shopper spend in their outlets in the middle of the double-dip recession during specific day parts.

DELIVERY:

A commercial strategy that focussed on targeting and engaging shoppers from ‘home to high street’ through various touch points and communication platforms.

IMPACT: 

The chain managed to gain market share and saved over 35% in media spend with the targeted approach.