Blue-Chip Healthcare Brand Rolled Out in 2800 Tesco Stores

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CHALLENGE:

Blue-chip consumer healthcare brand, no. 2 player in the oral care category determined to win the category captaincy away from its rival.

DELIVERY:

Developed shopper based 3 year category strategy to leverage long-term investment with Tesco to grow the overall category and share for ROI.

IMPACT:

Incremental gross profit +16% led to the execution of the Tesco’s in-store yearly event across 2800 stores. The merchandising segmentation was rolled out in over 2800 stores nationwide with a brand uplift of +13%.