Blue-chip consumer healthcare brand, no. 2 player in the oral care category determined to win the category captaincy away from its rival.
Developed shopper based 3 year category strategy to leverage long-term investment with Tesco to grow the overall category and share for ROI.
Incremental gross profit +16% led to the execution of the Tesco’s in-store yearly event across 2800 stores. The merchandising segmentation was rolled out in over 2800 stores nationwide with a brand uplift of +13%.
If you would like to Get Your Brands Listed, Convert Browsers into Buyers and Unlock Commercial Growth …