Commercial Process = £2 Billion Go-to-Market Plan

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CHALLENGE:

Iconic brand sought to embed efficiency in its internal go-to-market processes to leverage external external commercial retail partnerships, innovation pipeline and ROI.

DELIVERY:

Annual and 5 year commercial planning process with +500 stakeholders. Key milestones ensured all stakeholders met deadlines within time & £2m budget.

IMPACT:

Aligned strategic plan by function to deliver +20% year on year ROI to EU and Global Board of Directors. Rolled out best practice in key global markets.