Store of the Future Category Strategy in 500 EU & Asia Outlets

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CHALLENGE:

$22.4 Billion global coffee franchise retailer’s aim was to stay ahead of its competitors and category trends in order to develop in emerging markets and grow share in existing ones.

DELIVERY:

Store of the future strategy focused on product innovation aligned to shopper trends, sustainability and technology.

IMPACT:

Recommendations were rolled out in 4 concept stores for a 16 week trial, and subsequently in 500 outlets in EU and Asian markets.