WE BUILD BUSINESSES FOR GOOD.
The Old Playbook is Dead
Where Will New Sources of Growth Come From?
AI, geopolitics and climate change have torn up the growth map. The results are shrinking margins, saturated markets, and consumers rewriting the rules faster than businesses can keep up.
Your brand isn’t underperforming. Your growth strategy is.
Some teams will defend the last plan. Others will change the business for good.
The New Growth Equation
Category Disruptors Don’t Steal Share. They Create Value.
Three Categories. Three Brands. Three New Sources of Growth.
Nut Butters
Commoditised paste, high sugar, salt and palm oil, lack of innovation, and eroding margins.
Confectionery
Supply chain exploitation, cocoa volatility, health and obesity challenges, and seasonal dependency.
Soft Drinks Hydration
Artificial formulations, plastic waste, added sugar and sweeteners, and overstated claims.
£17.5m Sales
Nut Butter was a category that time forgot. A marathon runner with a blender went the distance, revived it and took the No.1 spot with 15.8% market share. Ethical sourcing, regenerative agriculture, and palm-free nut butters, now in 1.6 million households.
Source: The Grocer, Nielsen EPoS
Hear their story£207.1m Sales
Most of the major players call child labour a sourcing risk. Tony’s Chocolonely calls it a business mission. Their Open Chain model traces every bean back to source and pays farmers fairly. 25 brands now source their own cocoa through it, including Aldi and Waitrose. Their mission is to make all chocolate slave free.
Source: Tony’s Chocolonely, Open Chain, International Cocoa Initiative
Hear their story$610m Sales
No coconut water category? So, they built one. With $71m of net income last year, they planted 1.15 million seedlings, reached 506,900 people in their growing communities, saved 26.8 million litres of water a year, built schools and classrooms with clean water access.
Source: Vita Coco 2025 results
Hear their storyBrands That Do Good, Do Better.
Our Services
The Business for Good Growth Engines™
Big Bets
Category Growth
& Acquisitions
Unlock the Prize
Game Plan
Commercial Strategy
Accelerate Revenue
Go-To-Market
Omnichannel &
AI Agentic Commerce
Gain Market Share
Customer Partnerships
Joint Business Planning
Lead the Category
Value Creation & Impact
Path to Purchase
Build Lasting Loyalty
TRUSTED BY
Today, transactions carry the weight of socio-economic and environmental impact.
Customers are the judge and jury. Their loyalty, advocacy, and scrutiny are the verdict on your brand’s legacy.
Purpose-led brands grow up to 28× faster than the market.
They command higher margins, fierce loyalty and groundbreaking innovation.
So, how much growth are you leaving on the table? Revenue you can’t get back.
Our role is to unearth new sources of growth, win customers and accelerate performance.
LET’S TURN PURPOSE INTO STRATEGY. STRATEGY INTO GROWTH. GROWTH INTO GOOD.
The Growth PlayBook
The Impact Roadmap
The Definitive Framework for Purpose-led Strategic Growth
“Meaningful action that benefits people, communities and the planet are the core of both the B Corp Movement and The IMPACT Roadmap™… Inspired by the case studies and framework presented in this book, every company has the opportunity to rethink the way they do business.”
“An indispensable tool for corporate leaders, commercial managers and entrepreneurs…”
a
INTERNATIONAL AMAZON #1 BESTSELLER IN STRATEGY.
ENDORSED BY B LAB EUROPRE AND THE B CORP MOVEMENT.
Amazon five-star reviews
“A business masterclass for ambitious, purpose-led organisations.”
“Actionable steps rather than just theory. It’s a workbook for real change.”
“This book is a game-changer.”
The Old Playbook is Dead.
The New One is One Call Away.
