WE BUILD BUSINESSES FOR GOOD.

Shrinking Margins. Saturated Markets. Rising Expectations.

THE OLD PLAYBOOK IS DEAD.

We are standing on the precipice of change. AI, geopolitics, sustainability and shifting consumer demand are rewriting the rules as we know them.

The boardroom decisions we make now will shape the next generation of business for good.

Navigating the current landscape requires new growth engines to deliver:

• The category strategy that unlocks value creation
• The growth plan that secures investment
• The expansion that compounds competitive advantage
• The retail partnerships that make you the buyer’s first call
• The purpose-led mission that makes your brand irresistible

There are five Business for Good Growth Engines™ designed to accelerate these commercial outcomes, powered by the #1 Amazon bestselling growth playbook The IMPACT Roadmap™. These growth engines ignite purpose-led category strategy, commercial, go-to-market, retail and sales conversion game plans.

Split Second is the global growth strategy consultancy that forges The Business for Good Growth Engines™ for FMCG and retail. We have a track record in generating quantifiable revenue, value creation and transformation in excess of £1bn with the likes of Coca-Cola, Tesco, Boots, Bacardi, Sainsbury’s, Ocado, PepsiCo, Starbucks and many other global brands.

We partner with leading FTSE 100, Fortune 500, B Corp, high-growth SMEs, retailers and investors who are ready to reimagine business for good.

Are you? If so, then let’s talk.

The biggest threat to your business isn’t a price war.

It’s a challenger brand on a mission.

Consumers are no longer just buying products. They are buying into values. 64% globally now choose brands that share their social or environmental principles. If your business doesn’t align with their expectations, you’re losing more than a sale.

The proof is in the market.

Tony’s Chocolonely exists to make all chocolate 100% slave free, and it’s working. Illegal child labour in its direct supply chains has fallen from over 50% to under 5%. The brand is growing 20% a year, ahead of Cadbury, Mars and Mondelēz.

Patagonia made the Earth its key shareholder. Since 2022 the profits fund the planet, on revenues of around $1.5 billion a year. Purpose didn’t cost the business. It became the business.

Oatly picked a fight with the dairy industry and made oat milk a movement. It didn’t join a category. It created one, now worth $4 billion worldwide.

The world’s largest FMCG companies see it too. They are paying billions to bring purpose-led challengers into their global portfolios.

Those who defy convention are the catalysts of innovation in the IMPACT economy.

As we enter an era where every transaction carries the weight of socio-economic and environmental impact, customers are the judge and jury. Their loyalty, advocacy, and scrutiny are the verdict on a brand’s legacy.

Purpose-led brands grow up to 28x faster than the rest of the market, winning share, customers, and the power to scale profit with purpose for people and planet™.

Purpose isn’t a moral position or just a line in the annual report. It is a commercial imperative.

Now step into the boardroom of the future, where purpose is the ultimate lever for value creation. Purpose-led brands hold higher margins, command fierce loyalty, and deliver groundbreaking impact.

Our role is to unearth new sources of growth, win customers and accelerate performance so that potential opportunities are never left on the table.

Every quarter you wait belongs to someone else. Revenue you can’t get back.

You decide.