The UN has laid out 17 sustainable goals that if reached by 2030, will positively impact the world…Read More
Despite having a royal fanbase, LK Bennett is on the brink of collapse. Another high street casualty is following in the footsteps of HMV, Toys R Us, Patisserie Valerie, Monsoon and so many others.Read More
Since the early 80’s, shoppers have often seen ‘double’ at the fixture: similar product, similar packaging, and good quality but at a notably lesser price, often 20-30% less – So began the first era of own label copycat brands.Read More
E-commerce specialists say that the shift away from a one-day Black Friday blitz has created a sort of “golden quarter” for retailers. By spreading out Black Friday over time, retailers are creating more opportunities to keep shoppers interested even after the sales are over.Read More
Having met with all the top grocers over the last few months, it is clear that competition is rife, differentiation is key, and the pressure is on. So as we head into trade engagement discussions over the coming weeks, it is vital to address the following salient questions…Read More
Open your wallet today, and you will find it stuffed with loyalty cards that weigh most of us down. From the morning coffee, to groceries, restaurants, department stores, airlines & hotels, we all carry a significant amount of plastic in the hopes of converting spend into well-earned customer rewards.Read More
Lessons from an Epic Customer Journey ...
Communicating values is a necessary part of bringing brand personality to life. Audiences appreciate having a dialogue, transparency of beliefs and provenance that bring people together. The story needs to be authentic, engaging and timely to win over hearts and minds.Read More
Are you fit for purpose? Let's do this...
What do customers want? How do we find out? As an insight advocate, some of the answers can be found in data and research, but those only tell half the story as snapshots in time. Connecting the insight to the ever-changing, multi-touchpoint, Omni-channel, 24/7 external customer landscape is where the real magic happens.Read More
5 Ways to Memorable Customer Experiences
We are only days away from two of the biggest retail dates in the calendar … Black Friday and Cyber Monday which broke record sales of £4.3bn (+62%)* in 2015.
7 Key Growth Drivers
In the race to drive commercial growth, more and more businesses are turning to big data analytics to navigate their way through a competitive landscape, gain insight and prospects to unlock profit.Read More