At Split Second, we believe in creating businesses for good, not just as an aspiration, but as a necessity. We are inspired by organisations grounded in integrity with a mission towards more ethical, transparent, and community-focused business practices, innovation, and culture, we dedicate ourselves to pushing the boundaries and asking a pivotal question:
‘Do you want to create brand impact or create an IMPACT Brand™?’
As IMPACT Growth Strategists, we are driven by the potential to scale profit with purpose for people and the planet™.
Brand impact has its roots firmly grounded in making money, its sole purpose of existence. However, an IMPACT Brand™ goes beyond generating cash. It delivers a triple bottom line: the economic, social, and environmental equilibrium. It also challenges the status quo and drives action as a force for good towards the 2030 Sustainable Development Goals (SDGs) to unlock the $12 trillion a year opportunity.
We collaborate with international purpose-led corporate and entrepreneurial teams across a diverse range of industry sectors, harnessing strategic planning and sustainable growth.
NUPUR SAXENA – THE FOUNDER BEHIND THE MISSION
IMPACT GROWTH STRATEGIST | BESTSELLING AUTHOR & PODCASTER| BUSINESS FOR GOOD CATALYST
Think global, act local is the mantra that best describes Nupur’s perspective of the world. It is a way of life that embodies the diversity of cultures, communities and collaboration that open up limitless opportunities. It is the most valuable lesson she has learnt to date, and nowhere is it more epitomised than in the world of business.
Nupur is a passionate advocate for cultural values that centre on diversity and inclusion, energy for performance, wellbeing, and sustainability. She is multilingual, has knowledge of six languages and has lived in several countries. Her international track record of accelerating business growth has delivered lucrative financial returns, formed strategic partnerships, and embedded capability in 30+ industry channels. Her corporate and consulting career includes some of the most recognised brands and retailers in the world such as: Coca-Cola, GlaxoSmithKline, Bacardi, Tesco, Sainsbury’s, PepsiCo, Starbucks and many other UK, Pan-European, Asian, and North American organisations.
Today, Nupur is the founder of Split Second Ltd., an IMPACT growth strategy consultancy committed to scale profit with purpose to deliver the UN Sustainable Development Goals by 2030. She believes that businesses need to abandon a one- size-fits-all approach. Instead, they must take urgent responsibility for global challenges such as the climate crisis, rising inequality and socio-economic issues that ultimately affect us all, but by addressing them offer many lucrative opportunities.
Nupur is also the host of The IMPACT Game Changers™ podcast which offers real-life insight and examples from CEOs, founders, and business leaders. She collaborates with B Corp certified, Fortune 500, and challenger brands who are on a mission to make a positive IMPACT on People, Planet and Profit.
Every second counts.
As we continue our journey, we invite you to…
Score Your IMPACT and join us on the mission to Scale Profit with Purpose for People and the Planet™.
