NEAT

In the evolving world of home care products, innovative solutions are leading the charge with sustainability. NEAT, a B Corp certified brand co- founded by Josie Harfield and Ryan McSorley, has become synonymous with this progressive movement. Their focus on developing sustainable cleaning products without compromising efficacy is disrupting the cleaning category and addressing some of the most pressing environmental issues. The duo’s vision is crystal clear: to create highly effective, sustainable cleaning products that remove millions of litres of unnecessary water, consequently reducing plastic waste.

Their personal and professional experiences have shaped the brand, but also inspired a shift in consumer behaviour towards more environmentally conscious choices. NEAT embodies the vision to drive significant change in the overall homecare industry and our everyday choices.

TOPICS COVERED:

• The Power of Sustainability
• Empowering Consumer Behaviour
• Navigating Market Trends
• Combatting Greenwashing
• The Value of Partnerships
• B Corp and Holistic Business Vision
• The Sustainable Development Goals

KEY QUOTES:

• “We want to be as accessible as possible” – Josie Harfield
• “We always wanted to create a brand that was more of a lifestyle brand, than an FMCG brand” – Ryan McSorley
• “We’re trying to think about everything we do as a business. The end product, but how that product is made, where it’s made, who is making that, what transport we’re using, but even what transport we’re using as individuals as part of the business.” – Ryan McSorley

Visit NEAT or follow them on LinkedIn and Instagram.

Be Part of the Solution. Start an IMPACT Revolution™.