The IMPACT Game Changers™
Brands That Do Good, Do Better.
Founded in 2005 by journalists seeking to expose the illicit undertones of chocolate manufacturing, Tony’s Chocolonely has since expanded globally beyond their native Holland, and is nothing short of revolutionary in their aim to eradicate slave labour from the chocolate supply chain. The company invites competitors to join Tony’s Open Chain, a cooperative model promoting ethical cocoa sourcing, a paradigm shift embraced by leading supermarkets, transforming the entire sector.
In This Episode…
- Why Tony’s invites competitors into their Open Chain model
- What the road to a 100% slave-free chocolate category really demands
- How the mission leads to global expansion
Is your growth strategy fit for purpose?
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