The IMPACT Game Changers™
Brands That Do Good, Do Better.
In 2010 there was no coconut water category in the UK. Vita Coco arrived anyway and built one, scaling the EMEA business to £40m and turning an unfamiliar drink into a mainstream fixture. This episode covers what it takes to launch a healthy food and drink brand into a category that does not yet exist, why ethical brands attract a different kind of investor, and the part instinct plays alongside the numbers.
In This Episode…
- How to launch healthy food and drink brands
- Investment in ethical brands that do good
- The entrepreneurial journey
- Work-life balance
- The importance of a team culture
- Mentoring start-ups
- Intuition and insight
Is your growth strategy fit for purpose?
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